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Key Takeaways

• Patient engagement initiatives are shown to increase chances of regulatory approval and accelerate development timelines.
• Metrics for assessing the value and impact of patient engagement initiatives are non-existent, inconsistently applied, or fail to provide actionable information.
• Relatively easy, low-cost patient engagement initiatives, such as advisory boards, panels, and focus groups, often make a larger impact compared to other, more complex or costly activities.
• Many organizations don’t have a streamlined patient engagement function, with activities instead taking place in multiple functions within one company.

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