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DIA Partners with Numerof to Address Changing Dynamics of Healthcare Industry

Organizations to chart course for life sciences professionals amid technology shifts

WASHINGTON — March 15, 2024 — DIA, a global organization of life science professionals, has engaged Numerof & Associates, a leading strategy and implementation consultancy focused on industries in transition, as an advisor to help it better identify and address the needs of the healthcare landscape.

As artificial intelligence (AI), advanced medical devices, and diagnostic capabilities are increasingly integrated throughout the drug development process, DIA recognizes the importance of continuously expanding its reach and thinking. DIA selected Numerof for its experience helping clients across the healthcare industry align their content, messaging, and value proposition with future trends, and its track record helping clients manage transformative change.

"This collaboration marks a pivotal moment in DIA's 60-year history as it signals an evolution of our strategic vision," said Marwan Fathallah, President and Global Chief Executive of DIA. "This partnership underscores our commitment to innovation and excellence as we continue to play a critical role in shaping drug and therapy development on a global scale."

Numerof helps clients develop and implement strategies that create and maintain market leadership, increase brand awareness, enhance strategic marketing capabilities, develop new business models, and define the infrastructure investments required for success.

"Our consultancy has built a reputation as a trusted advisor to clients across the global healthcare landscape, including giants in the pharmaceutical, medical device, and diagnostics industries," said Rita Numerof, President and co-Founder of Numerof. "Our insider knowledge and outsider perspective will help DIA confront today's challenges, anticipate tomorrow's obstacles, and chart a course for lasting success and impact."

To learn more about DIA's role in mobilizing life sciences and healthcare professionals to confront challenges in the life sciences, visit


About Numerof & Associates

Numerof & Associates is a strategy consulting firm that develops customized, market-based solutions for the strategic and operational challenges of organizations in industries undergoing significant transition. Working globally across the healthcare industry with clients in pharmaceuticals, medical devices and diagnostics, payers, and healthcare delivery, Numerof brings a unique cross-disciplinary approach to a broad range of engagements designed to sharpen strategic focus, increase revenues, reduce costs and risk, and enhance customer value.

Visit us at and connect with us on LinkedIn and X (Twitter).


Media Contact:

Mallory MacDonald, Pinkston

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