DIA, founded as the Drug Information Association, has named Bill Allman as Chief Digital Officer, a newly created position charged with leading the organization’s digital transformation; identifying, developing, and implementing DIA’s digital strategy to create digital products and services that enhance DIA’s relevance and global impact.

Prior to joining DIA, Allman served as the Chief Digital Officer for the Smithsonian Enterprises where he was cited as one of the "100 most innovative CDOs globally.” He was also Vice President of digital media for Bonnier Corp, Chief Content/Creative Officer for HealthCentral.com, Senior Vice President and General Manager of interactive media for Discovery.com, and founding General Manager for US News & World Report. Mr. Allman began his career as a journalist, helping create an award-winning consumer publication for the American Association for the Advancement of Science, and writing several books on neuroscience and evolution. He has a BA in English and a BS in Biology from Brown University.

“With a proven record in building global digital organizations and strategy, Bill is responsible for accelerating the organization’s pace of digitization, with a goal of continued elaboration of DIA’s reputation as a thought catalyst,” said Barbara Lopez Kunz, MS, Global Chief Executive, DIA. “We are thrilled for the opportunity to benefit from Bill’s strategic, consumer-focused digital, technological, and operational skillset, having played a pioneering role in helping some of the world's best-known brands deploy consumer-friendly digital platforms."

“This is an exciting time for DIA, and for global healthcare in general, as DIA continues to evolve its digital strategy,” said Allman. “In the end, DIA’s mission is to spread impact-oriented healthcare information around the globe, and leveraging the digital arena will greatly enhance that effort. I am thrilled to be leading this initiative at DIA.”