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Session 11: Risk Communication: Evaluating Effectiveness
Session Chair(s)
Meredith Yearsley Smith, PHD, MPA, FISPE
Fellow and faculty member
USC Alfred E. Mann School of Pharmacy and Pharmaceutical Sciences, United States
- Regulatory authorities now require companies to assess the effectiveness of risk communication initiatives implemented as part of formal risk minimization commitments. This session will familiarize participants with the key challenges involved in evaluating risk communication initiatives and available methods for doing so.
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