Overview

This module presents a process for establishing and maintaining relationships with stakeholders—healthcare professionals (HCPs) who influence the practice of medicine. It explores the principles and strategies used to plan, execute, and maintain effective stakeholder engagement..

This module takes an average of 1.75 hours to complete.

This eLearning module can be purchased individually or as part of the Medical Affairs eLearning Program (11 modules).

Featured topics

Fundamentals of stakeholder engagement
Identification and selection of stakeholders
Creating and maintaining a stakeholder engagement plan
Key types of stakeholder engagements

Who should attend?

This course is designed for professionals involved in:
- Medical Affairs, with a primary role in stakeholder engagement
- Medical Affairs leadership and others involved in strategy development
- Medical Science Liaisons and their management
- Medical Directors
- Medical Communications
- Marketing
- Advocacy Development
- Regulatory
- Compliance

Learning objectives

At the conclusion of this course, participants should be able to:

Recognize the fundamentals of stakeholder engagement planning, including the definition, participants, relevance, principles for effective execution, and the “what” of stakeholder engagement planning: the scientific platform
Define the “who” of stakeholder engagement planning: explain the process by which the right stakeholders are identified and ranked
Determine the “how” of stakeholder engagement planning: an approach that involves creating segments, identifying plans for those segments, and maintaining those plans
Identify key types of stakeholder engagements, including investigator-initiated studies, promotional speaker programs, medical advisory boards, medical society engagements, and engaging with digital opinion leaders

Have an account?

Register

Stakeholder Engagement Planning

Overview

Featured topics

Who should attend?

Learning objectives

Be informed and stay engaged.