Back to Agenda
Session 7: Patient-Centric & Stakeholder-Focused Communications
Session Chair(s)
Vidhi Vashisht, MS
Vice President, Head of Plain Language Services, Krystelis Ltd, India
Session Overview: This session explores the evolving role of medical writers in delivering truly patient-centric and stakeholder-focused communication across the clinical development lifecycle. It will examine how regulatory expectations such as EU CTR are reshaping patient-facing documents like ICFs and lay summaries, alongside the responsible use of AI to enhance readability and efficiency. It will also highlight gaps in current plain language summary practices, particularly around real-world evidence and timeliness, challenging whether we are genuinely improving patient access to information. Finally, the session addresses the often-overlooked issue of fragmented communication across functions and presents a practical approach to building an integrated patient communication ecosystem that improves consistency, efficiency, and patient understanding. Together, these perspectives encourage medical writers to move beyond compliance-driven writing toward a more strategic role in enabling clear, consistent, and meaningful communication for patients and stakeholders.
Speaker(s)
Vidhi Vashisht, MS
Vice President, Head of Plain Language Services, Krystelis Ltd, India
Building an Integrated Communication Ecosystem Across Regulatory Writing, Disclosure and MedComms
Alap Chavda, PHD
Principal Publications Writer, GSK, India
Trends and missed opportunities in Plain Language Summaries of Publications (PLS-Ps), a Targeted literature Review
Piyush Upadhyay, MPHARM
Senior Manager, Medical Writing, Thermofisher, India
Advancing Patient-Centric Communications in Clinical Research Organizations (CROs): EU CTR, AI-Enabled Readability, and Informed Consent Form (ICF)/Lay Person Summary (LPS) Best Practices
Have an account?
