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Decision Under Uncertainty
Session Chair(s)
Valerie Huh, PHARMD, MBA
Director, Global Innovation and Implementation
Propharma, United States
In this interactive workshop, participants will participate in an interactive, case-based racing simulation that places participants in a high-pressure “go/no-go” decision before the most important race of the season. This is one of Harvard's case studies most commonly used in business school programs. In this simulation, participants decide whether to race in a high-stakes event, balancing technical risks, financial pressures, and limited data, highlighting decision-making under uncertainty. The exercise addresses key issues in decision-making under uncertainty and bias without awareness under time and stakeholder pressure. Upon conclusion of the exercise, participants report increased awareness of decision drivers, stronger analytical skills, and strategies to mitigate bias.
Learning Objective : Demonstrate teamwork and communication under time constraints; Identify biases when making decisions under financial pressure; Assess technical, financial, and reputational risks in complex business situations.
Speaker(s)
Decision under uncertainty
Dave Bezick, RN
Propharma, United States
Senior Director Medical Information
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