Medical Affairs and Scientific Communications Forum

In today’s evolving healthcare ecosystem, patient-centricity is no longer a philosophy - it is a strategic imperative that transforms how Medical Affairs communicates science, builds trust, and delivers value.

This session brings together leaders from Medical Affairs, Field Medical, and Medical Communications who have moved beyond episodic storytelling toward co-created, sustained engagement with patients, caregivers, and advocacy partners.

Participants will explore how co-creation reshapes the communication of evidence - ensuring that patient perspectives are not an afterthought, but a consistent, integrated element of scientific exchange. The session will showcase practical frameworks and real-world examples of how Medical Affairs teams have built enduring partnerships that elevate communication from data dissemination to shared understanding and impact.

Through an interactive discussion, expert panelists will illustrate how they have operationalized patient-engaged communication across the continuum - from early insight generation to publication planning, field exchange, and post-launch education. Perspectives from industry, clinical practice, and patient advocacy will demonstrate how collaboration and co-ownership of the scientific narrative drive both credibility and outcomes.