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Session 3 Track 1: Drive Meaningful Engagement: Customize Medical Information for Unique Customer Needs and Empower Stakeholder Decision-Making
Session Chair(s)
Marta Avellar, MBA
Medical Information Regional Head, LATAM & Canada, Takeda, Brazil
As expectations in healthcare evolve, effectively engaging customers with tailored medical information responses has become essential. This session will showcase strategies for understanding unique customer needs and delivering precise, customized MI that enhances engagement with HCPs and non-HCPs alike. Experts will also discuss how Medical Information teams can generate meaningful, actionable insights for internal stakeholders—driving customer-centricity and ensuring alignment with broader business objectives. Attendees will walk away with practical methods to modernize MI practices and increase their impact across all audiences.
Learning Objective : - Identify best practices for customizing medical information responses to address specific customer needs
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Explain methods to generate and communicate meaningful, actionable insights for internal stakeholders
- Recognize ways to apply frameworks to strengthen engagement with both HCP and non-HCP audiences using personalized medical information
Speaker(s)
Wesley Winston Portegies, MBA
Chief Strategy Officer & Founder, Medcomms Experts, United States
Modernizing Medical Information Through Digital Inquiry Management
Hiren Patel, PHARMD
Senior Director, Global Medical Information, Travere Therapeutics, United States
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