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Session 9: Making an Impact, Compliantly, with Digital and Social Media Promotions
Session Chair(s)
Nicol George, PHARMD, RPH
Vice President US Regulatory Affairs
Galderma, United States
With the continuously evolving regulatory landscape, the future of digital and social media promotions is under greater scrutiny than for the last 20 years. We’ll evaluate the impacts of enforcement actions on the digital and social media channel and platforms, how changes in DTC Advertisements affect short- and long-term video, and the trends and impacts of AI. Third-party content, organic vs. paid social media, and influencer engagement will also be evaluated as well as the changing nature of how HCPs and consumers are engaging with digital platforms and the impacts on promotional communications.
Learning Objective : - Discuss the unique environment of digital and social media for better compliance
- Identify opportunities and potential risks in digital and social media promotion and provide informed recommendations to project owners
- Evaluate impacts of recent enforcement actions on digital and social media channel and platforms
Speaker(s)
Speaker
Melissa Sadowski
EMD Serono, United States
Director, US Advertising and Promotion
Speaker
John Paul Marcus, PHARMD
Ionis Pharmaceuticals, United States
Executive Director, Regulatory Compliance
Speaker
Adam Goodcoff, DO
MedFluencers, United States
Chief Executive Officer and Co-Founder
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