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Session 9: Making an Impact, Compliantly, with Digital and Social Media Promotions
Session Chair(s)
Zoe Dunn
President & CEO
Hale Advisors, Inc., United States
Nicol George, PharmD, RPh
Executive Vice President, Promotional Review & Labeling Services
ProPharma Group, United States
With the continuously evolving regulatory landscape, the future of digital and social media promotions is under greater scrutiny than for the last 20 years. We’ll evaluate the impacts of enforcement actions on the digital and social media channel and platforms, how changes in DTC Advertisements affect short- and long-term video, and the trends and impacts of AI. Third-party content, organic vs. paid social media, and influencer engagement will also be evaluated as well as the changing nature of how HCPs and consumers are engaging with digital platforms and the impacts on promotional communications.
Learning Objective : - Understand the unique environment of digital and social media for better compliance
- Make recommendations to their project owners about the opportunities and watchouts for promotion in digital and social media
- Predict the possible impacts of recent enforcement actions on digital and social media
Speaker(s)
Speaker
Melissa Sadowski
EMD Serono, United States
Director, US Advertising and Promotion
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