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Bethesda North Marriott Hotel and Conference Center

Feb 23, 2026 7:00 AM - Feb 24, 2026 3:00 PM

5701 Marinelli Road, North Bethesda, MD 20852

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Session 6: SIUU Who? Best Practices and Limitations

Session Chair(s)

Alyson  Andrikanich, PHARMD

Alyson Andrikanich, PHARMD

Senior Director, Advertising and Promotion, Regulatory Affairs Americas, Bayer, United States

Nicol  George, PHARMD, RPH

Nicol George, PHARMD, RPH

Vice President US Regulatory Affairs, Galderma, United States

This session will examine the evolution of the FDA’s Good Reprint Practice guidances leading up to the finalized 2025 Scientific Information on Unapproved Uses (SIUU) guidance, highlighting both new elements and limitations. Attendees will learn about materials that qualify or do not qualify for dissemination under SIUU and the critical role of the regulatory reviewer in the approval and dissemination processes. An interactive component will allow participants to evaluate SIUU scenarios to reinforce their understanding of the guidance and discuss practical and compliant execution.

SIUU Who? Best Practices and Limitations of the Scientific Information on Unapproved Uses Guidance
Olivia Estridge, Jazz Pharmaceuticals

Joshua Oyster, Ropes & Gray

Learning Objective :

At the conclusion of this session, participants should be able to:

  • Assess what types of materials qualify for dissemination under SIUU guidance
  • Illustrate the promotional review team’s role in review, approval and execution of SIUU dissemination
  • Identify regulatory expectations and practical considerations for compliant communication of scientific information on unapproved uses

Speaker(s)

Olivia  Estridge, PHARMD

SIUU Who? Best Practices and Limitations of the Scientific Information on Unapproved Uses Guidance

Director, Jazz Pharmaceuticals, United States

Joshua  Oyster, JD

Speaker

Partner, Ropes & Gray, United States

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