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Bethesda North Marriott Hotel and Conference Center

Feb 23, 2026 7:00 AM - Feb 24, 2026 3:00 PM

5701 Marinelli Road, North Bethesda, MD 20852

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Session 5: Emerging Trends for Leveraging Patient Reported Outcomes (PROs) Inclusion in Labeling and CFL Communications

Session Chair(s)

Heta  Zaveri, PHARMD, MBA

Heta Zaveri, PHARMD, MBA

Regulatory AdPromo Practice Leader, Opus Regulatory, United States

This session will provide a case study of an Exploratory PRO Inclusion in Oncology Labeling as well as discussion on leveraging CFL to communicate on PROs that may not be in labeling but are consistent with labeling. Finally, we will review recent enforcement relating to PRO promotion.

PRO-gress not Perfection: Evolution of Communicating Patient Experience in FDA Labeling and Beyond
Denise Sanchez, Opus Regulatory Inc.

Nada Glavan, Eisai US

Ann Lee, Allergan Aesthetics, AbbVie

Rohini Sen, AbbVie

Learning Objective :

At the conclusion of this session, participants should be able to:

  • Identify emerging trends in the inclusion of Patient Reported Outcomes (PROs) in product labeling and corresponding CFL communications
  • Discuss strategies for communicating PROs in CFL materials that align with labeling, and review recent enforcement actions related to PRO promotion

Speaker(s)

Denise  Sanchez, JD, MA, MS

PRO-gress not Perfection: Evolution of Communicating Patient Experience in FDA Labeling and Beyond

Principal Consultant, Opus Regulatory, United States

Rohini  Sen, PHD, MS

Speaker

Director, Patient Experience Data & Strategy, HEOR, AbbVie, United States

Nada A. Glavan, MPH

Speaker

Executive Director, Commercial Regulatory Affairs, Eisai US, United States

Ann  Lee, PHARMD, RPH

Speaker

Associate Director, Regulatory Affairs, Advertising and Promotion, Allergan Aesthetics, United States

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