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Bethesda North Marriott Hotel and Conference Center

Feb 23, 2026 7:00 AM - Feb 24, 2026 3:00 PM

5701 Marinelli Road, North Bethesda, MD 20852

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Session 5: Emerging Trends for Leveraging Patient Reported Outcomes (PROs) Inclusion in Labeling and CFL Communications

Session Chair(s)

Heta  Zaveri, PHARMD, MBA

Heta Zaveri, PHARMD, MBA

Regulatory AdPromo Practice Leader

Opus Regulatory, United States

This session will provide a case study of an Exploratory PRO Inclusion in Oncology Labeling as well as discussion on leveraging CFL to communicate on PROs that may not be in labeling but are consistent with labeling. Finally, we will review recent enforcement relating to PRO promotion.

Learning Objective :

At the conclusion of this session, participants should be able to:

  • Identify emerging trends in the inclusion of Patient Reported Outcomes (PROs) in product labeling and corresponding CFL communications
  • Discuss strategies for communicating PROs in CFL materials that align with labeling, and review recent enforcement actions related to PRO promotion

Speaker(s)

Denise  Sanchez, JD, MA, MS

FDA’s Proactive Inclusion of PRO-CTCAE, an Exploratory Measure, in an Oncology Drug Label, Risk or Opportunity for Industry?

Denise Sanchez, JD, MA, MS

Opus Regulatory, United States

Principal Consultant

Nada A. Glavan, MPH

Speaker

Nada A. Glavan, MPH

Eisai US, United States

Executive Director, Commercial Regulatory Affairs

Ann  Lee, PHARMD, RPH

Speaker

Ann Lee, PHARMD, RPH

Allergan Aesthetics, United States

Associate Director, Regulatory Affairs, Advertising and Promotion

Rohini  Sen, PHD, MS

Speaker

Rohini Sen, PHD, MS

AbbVie, United States

Director, Patient Experience Data & Strategy, HEOR

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