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The Westin San Diego Bayview Hotel

Oct 16, 2025 7:00 AM - Oct 17, 2025 7:00 PM

400 W Broadway, San Diego, CA 92101, USA

Real-World Evidence Conference

Translating Insights into Real-World Value

Session 8: AI and Machine Learning Innovations Transforming Real-World Data from Patient Insights to Regulatory-Ready Evidence

Session Chair(s)

Rachele  Hendricks-Sturrup, DrSc, MA, MSc

Rachele Hendricks-Sturrup, DrSc, MA, MSc

Research Director, Real-World Evidence

Duke-Margolis Institute For Health Policy, United States

Artificial intelligence and machine learning are transforming the use of real-world data (RWD) throughout the evidence generation lifecycle. Innovations include AI-powered enhancement of unstructured clinical data to fill patient journey gaps, advanced applications in pharmacovigilance for faster, more accurate safety insights, and machine learning methods to optimize clinical trial feasibility by refining target patient populations. Speakers will share case studies and practical approaches driving regulatory-ready real-world evidence.

Learning Objective :
  • Demonstrate how AI tools can fill gaps in unstructured clinical data and improve patient journey insights within the session timeframe
  • Apply knowledge of ML methods to optimize target patient populations and improve clinical trial feasibility during the session
  • Explain key AI and ML applications that enhance real-world data for study design and pharmacovigilance by the end of the session

Speaker(s)

Carl  Marci, MD

Filling in Gaps in Patient Journeys: Using AI to Enhance RWD

Carl Marci, MD

OM1, United States

Chief Clinical Officer and Managing Director, Mental Health and Neuroscience

Juhaeri  Juhaeri, PhD

The Use of Artificial Intelligence for Real-World Evidence in Pharmacovigilance

Juhaeri Juhaeri, PhD

Sanofi, United States

Vice President and Global Head, Epidemiology and Benefit-Risk Evaluation

Sherrine  Eid, MPH

Novel Applications of Machine Learning Methods in Real-World Data in Clinical Trial Operations: Clinical Trials Feasibility

Sherrine Eid, MPH

SAS Institute Inc., United States

Global Head, Epidemiology, RWE and Observational Research

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