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Session 4, Track C: Customer Engagement and Insights
Session Chair(s)
Barbara Nardi, PHARMD
Director of Operations Medical Communications, Thermo Fisher Scientific, Brazil
To make the Medical Information service available to more health professionals, not only Key Opinion Leaders (KOLs), it is essential to implement a multi-faceted approach. This can involve leveraging various channels and different professionals to act as internal ambassadors of medical information. Adapting communication styles for different stakeholders, including healthcare professionals (HCPs) and non-HCPs, is fundamental to effective medical information dissemination.
Learning Objective : - Gain insights on how to make the Medical Information service available to more health professionals, not only KOLs
- Identify how other medical professionals – MSL, Medical Manager and non-medical professionals – Sales Force can be internal ambassadors of Medical information
- Adapt communication styles for different stakeholders: HCP and non-HCP
Speaker(s)
Lizbeth González, MSC
Sr. Medical Information Manager, Takeda, Mexico
Current Status and Challenges for Medical Information in Latin America: Experience from a Pharmaceutical Company
Monalisa Bocchi, MD, MS
LatAm Senior Medical Manager, Merz Aesthetics Latam, Brazil
Customer Engagement and Insights: MedInfo’s Role in the Medical Affairs Strategy Medical Manager’s View
Carolina Martinez Bonaldi, MSC
Oncology MSL Head, Daiichi Sankyo Brasil, Brazil
Cross-team Collaboration in Customer Engagement: MedInfo & Field Medical
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