Overview
This tutorial provides the tools to increase the chances of successful payer negotiations. By analysing and applying evolving frameworks and specific examples, participants will learn how to create a negotiation pathway to increase the likelihood of reaching an agreement on the therapy’s reimbursement. Hands-on experience will help you to understand the payer’s point of view and the strategic perspectives of global pharma including methodologies and tools ready to apply.
Format for In-Depth Learning
This face-to-face tutorial is tailored for experienced market access experts. With a limited number of participants and breakout sessions for individual questions, a high level of engagement and practical knowledge will be provided.
Main topics
- The strategic perspectives of payers and pharma
- Example global negotiation pathway frameworks
- Collaboration with internal stakeholders during co-creation
- The key lessons learnt from past projects
- The country/affiliate localisation needs
- Example value pull-through deep dives
- Collaboration with external stakeholders for pressure testing
- The key lessons learnt from past projects
Global negotiation pathway frameworks:
Local value pull-through deep dives:
