Short Course #2: Advertising and Promotional Content Review: The Role of Medical Information

Instructors

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  Kajal Patel, PharmD

  • Executive Medical Reviewer
  • Takeda Pharmaceuticals, Inc., United States

  Kajal is a seasoned pharmacist with 15+ years of experience in pharmaceutical and managed care sectors. She has in-depth knowledge and experience in business planning and execution of clinical strategy. Kajal serves as the lead medical reviewer for one of Takeda’s top products. She is skilled at extensive evaluation and providing strategic scientific consults on promotional patient-facing, HCP-facing, and payor-facing materials. Her diverse background ranges from launching branded social media platforms (Twitter, Facebook and YouTube), disease awareness materials, DTC TV ads, implementing CFL guidance in promotion and HCEI guardrails in payor materials, as well as implementing OPDP advisory comments.

• 

  Veejaye Sinha, PharmD, RPh

  • Medical Review Assoc Director
  • Takeda Pharmaceuticals, United States

  Veejaye Sinha (VJ) is an Associate Director of Medical Information & Review for Takeda Pharmaceuticals U.S.A., Inc with a focus reviewing promotional and scientific materials within the bleeding disorders portfolio. Since academics, VJ has has worked in the hospital, agency, and industry settings. His 10 years across various medical organizations including publications, scientific communications, medical strategy execution, and medical information gives him an extensive foundation upon which he is able to support his current function and stakeholders in bringing transformative medicines to patients.