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Power Learning: DTCTV vs Online Video Ads
Session Chair(s)
Bob Dean, MBA
Head of Global Labeling Strategy & Ad/Promo
EMD Serono, United States
Mark Gaydos
Global Head, Advertising & Promotion, Global Regulatory Affairs
Sanofi, United States
This session will explore direct-to-consumer (DTC) television ads and the increasingly more common appearance of drug promotion via online DTC videos. Panelists and participants will examine the important distinction between advertising and promotional labeling in this context as well as the challenges associated with applying the appropriate standard to online prescription drug videos appearing on platforms in markedly different contexts (e.g., videos posted on sponsor websites, video sharing sites, and online streaming services). Finally, the panelists will address commonly raised questions on this topic.
Learning Objective : At the conclusion of this session, participants should be able to:
- Describe the regulatory framework for evaluating traditional and online DTC TV ads, including the major statement and adequate provision requirements
- Assess the differences between DTC TV ads and online/televised videos regulated as promotional labeling
- Apply learnings in the creation of compliant online DTC advertising and promotional video content
Speaker(s)
Speaker
Bob Dean, MBA
EMD Serono, United States
Head of Global Labeling Strategy & Ad/Promo
Speaker
Mark Gaydos
Sanofi, United States
Global Head, Advertising & Promotion, Global Regulatory Affairs
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