Already a DIA Member? Sign in. Not a member? Join.

Sign in

Forgot User ID? or Forgot Password?

Not a Member?

Create Account and Join

Virtual Event

Nov 04, 2020 10:00 AM - Nov 05, 2020 3:15 PM

(US Eastern Standard Time)

Fort Washington, PA 19034

Latin America Medical Information and Communication Workshop


Viviane  Arid De Lima, PharmD, MBA

Viviane Arid De Lima, PharmD, MBA

MMedical Information Lead, Emerging Markets & China, Pfizer, Brazil

Viviane brings over 26 years of Medical Information (MI) experience to her role as Regional Lead for Pfizer in Emerging Markets and China. As part of the Global MI Leadership team, she has been instrumental to evolving MI practices, from establishing global processes and regional contact centers to pioneering digital channels like chatbots and WhatsApp. Passionate for innovation, she has been involved with exploration of GenAI for MI use cases. At the core of her work is a dedication to patient-centric strategies, ensuring that the voice of the customer informs company decisions. Viviane holds a Bachelor’s in Pharmacy-Biochemistry, an MBA in Marketing, and a post-graduate certificate in Management. She is based out of São Paulo, Brazil.

Barbara  Nardi, PharmD

Barbara Nardi, PharmD

Global Director - Medical Communications, Thermo Fisher Scientific, Brazil

Barbara is a PharmD and holds a B.S. in Marketing and Business Management, with 18+ years’ experience in the pharmaceutical industry supporting businesses with technical and medical expertise. Barbara has worked in several areas (Medical, Pharmacovigilance, Quality, Compliance, Customer Service and Marketing) in different industries such as Sanofi, Sanofi Pasteur, Biogen and Local Brazilian CRO. Barbara joined PPD in June 2017 and is currently a Director of Operations, working with different global clients, including Latin America, US, Europe and APAC.

Ana Carla  Arguelles Albarran

Ana Carla Arguelles Albarran

Associate Director, Operations Med Comm, PPD, Mexico

Marta  Avellar

Marta Avellar

Medical Information Head, Latin America and North America Medical Information, Takeda, Brazil

Marta Avellar, Medical Information Head for Latin America and Canada, at Takeda, brings 25 years of experience in the Pharmaceutical Industry. She has held leadership positions in Pharmacovigilance at Wyeth (now Pfizer), Janssen, and Shire (now Takeda) in Latin America. Marta spearheaded the implementation of Medical Information operations in the region and played a crucial role in integrating Medical Information after global mergers and acquisitions. Her passion lies in innovation, effective communication, and process excellence.

Emanuela Lopez Fernandes Saraiva

Emanuela Lopez Fernandes Saraiva

Pharmacovigilance and Customer Service Manager, Libbs Farmaceutica, Brazil

Emanuela Saraiva is a Pharmacist, postgraduate in Marketing Services (FAAP). She is Pharmacovigilance, Customer Service and Medical Information Manager at Libbs, a Brazilian pharmaceutical industry company. Her 10-year trajectory at Libbs includes experiences related to development of customer relationship strategies through social media, patient support program implementation, and Medical Communication.

Claudemir  Oliveira, PhD

Claudemir Oliveira, PhD

Founder & President, Seeds of Dreams Institute, United States

Claudemir Oliveira, PhD, is the founder and president of “Seeds of Dreams Institute”, and has extensive experience in the corporate world. In his career in sales, marketing and training, in companies like American Airlines, United Airlines and Walt Disney Parks & Resorts, he has reached over 750.000 people from all over the world with a positive message. Claudemir has lifetime membership with Harvard Medical School Postgraduate Association.

Bruna  Semendri De Vivo, MBA

Bruna Semendri De Vivo, MBA

Operations Head, ePharma, Brazil

Robin M. Weinick, PhD

Robin M. Weinick, PhD

SVP/Managing Director Americas and Global Program Officer, DIA, United States

Robin M. Weinick, PhD. brings 25 years of experience to her DIA role as Senior Vice President & Managing Director, Americas, and Global Program Officer.Robin joins DIA from RTI International, a large, nonprofit research institute dedicated to improving the human condition. She also has served as Associate Director for Health at the RAND Corporation, a premier U.S.-based think tank, and on the faculty of Harvard Medical School and Massachusetts General Hospital. She began her career in federal service with the U.S. Department of Health and Human Services. She holds a B.A. in Health and Society from the University of Rochester and a Ph.D. on Population Dynamics from Johns Hopkins University.

Wagdy  Youssef, DrMed

Wagdy Youssef, DrMed

Senior Director of Medical Communication and Information, BAYER, United States

Wagdy Youssef is a medical doctor with more than 15 years Pharma industry experience, all in Medical Affairs and majority with Bayer. Wagdy has been leading almost all functions within MA (i.e Pharma, Consumer, PV, ClinOps and MSLs org.) Globally and locally in US. Currently Wagdy is leading Medical Communication, information, Publication and digital transformation at Bayer US. Wagdy is married with 2 boys teenagers and he loves painting and carving.

Alfredo  Behrens, PhD

Alfredo Behrens, PhD

Global Studies Program, Universidad De Salamanca, Portugal

Alfredo Behrens, born in 1951, holds a Ph.D. by the University of Cambridge. He is Professor of Cross-cultural Leadership and of Negotiations at the Universidad de Salamanca, where he is also a member of the Board of the Global Studies Think Tank. In addition, he also lectures in corporate education programs with Harvard Business Publishing and is on sabbatical from FIA Business School, São Paulo. He is the author of Culture and Management in the Americas, published by Stanford University Press and of Gaucho Dialogues, published by Anthem Press and top award on Latino management at ILBA (California). His most recent book is Teresa, a vaca que voa, published by Edições Esgotadas, Oporto, Portugal.

Paulo Roberto  Gomes Takey, DrSc, PharmD, MSc, RPh

Paulo Roberto Gomes Takey, DrSc, PharmD, MSc, RPh

Qualified Person Responsible for Pharmacovigilance & Medical Devices Vigilance, Bio-Manguinhos/Fiocruz, Brazil

- Responsible for the Pharmacovigilance & Medical Devices Vigilance Unit; - Former responsible for the Biopharmaceuticals Clinical Research Unit; - Expert on clinical trials management and monitoring; health technology assessment; medical writing and communications; pharmacovigilance, medical devices vigilance and clinical research regulatory, scientific and technical documents; teaching, training and orientation; - Member of the Council for International Organizations of Medical Sciences Working Group on Vaccine Safety; - Member of the National Regulatory Agency Pharmacovigilance Committee; - Member of the International Society of Pharmacovigilance; - Author/co-author/editor of articles, chapters and books.

Sofia Serra Prado, PharmD

Sofia Serra Prado, PharmD

Senior Medical Information Analyst, Pfizer, Brazil

Pharmacist, Senior Medical Information Analyst at Pfizer. Thirteen years of experience in Medical Information and Customer Service (Pfizer, Janssen Cilag-Bristol Myers Squibb). Acts as part of Global Patient Strategy group and develops content for patients using concepts of Health Literacy and empathy (Design Thinking). She is responsible for integrating Patient content activities also in LATAM.

Brett  Balzer, MBA, MS

Brett Balzer, MBA, MS

Director - Medical Practice, Mavens, United States

Brett has been responsible for the strategic direction, growth, and customer success of Mavens’ medical affairs practice for the past 7 years. He has collaborated on dozens of implementations across MI contact centers, Medical portals, safety solutions, and mobile tools. Brett has a passion for blending business acumen and technology expertise to unlock greater value in the scientific exchange between pharma manufacturers and their stakeholders. In any given week, Brett speaks to at least a dozen pharma teams and somehow manages to remember the nuances of each, a multi-tasking skill honed from years of chasing pets and kids at home.

Maria Beatriz Bastos Lucchesi, MBA, MSc

Maria Beatriz Bastos Lucchesi, MBA, MSc

Pharmacovigilance Manager, Fundação Butantan, Brazil

Jennifer  Riggins, PharmD

Jennifer Riggins, PharmD

Technology and Partnership Strategist, phactMI, United States

Dr. Jennifer Riggins has extensive experience in medical affairs, medical information, medical communications, and digital channels. She is the President of JSR Medical Affairs Consulting and also serves as the Partnership and Technology Strategist for phactMI, a non-profit organization that is both an industry Medical Information center of excellence and the single source of industry medical information. Dr. Riggins, a DIA Fellow, has served on the DIA Board of Directors and Advisory Council of North America among other activities. A dedicated PharmD student preceptor and former director of drug information residency and fellowship programs, Dr. Riggins earned her Doctor of Pharmacy degree from Butler University.

Renata Viana Sampaio Gregio, LLM, MBA

Renata Viana Sampaio Gregio, LLM, MBA

Legal Head - Pharma And Consumer Care, Bayer, Brazil

Renata Gregio has 15 years of experience in Compliance and Legal Departments in Pharmaceutical Industry working at Pfizer, Novo Nordisk, Shire and Bayer. She is currently Legal head for Pharma and Consumer Care Units at Bayer and Invited Professor in Compliance Masters at FMU University. Graduated in FMU Law School, She holds a Master in Business Law from Mackenzie University and is concluding a MBA (Business, Innovation and entrepreneurship) at FIA/USP.

Vera Lúcia Gattás, PhD

Vera Lúcia Gattás, PhD

QPPV, Instituto Butantan , Brazil

Graduated in Nursing from Escola Paulista de Medicina - Depto. Nursing (1979); Master in Public Health from the Faculty of Public Health of the University of São Paulo - USP (1996) and PhD in Tropical Diseases and International Health from the Institute of Tropical Medicine at USP (2012). He is currently Scientific Researcher IV at the Butantan Institute of the São Paulo State Department of Health where he has been responsible for Pharmacovigilance since January 2010 and develops research in vaccinology with emphasis on the safety of vaccines and serums.

Jill  Voss, MSc

Jill Voss, MSc

Head of Scientific Communications and Medical Information, Novartis Pharma AG, Switzerland

Jill is a medical information professional with more than 30 years’ experience in international, regional and affiliate roles in pharmaceutical and biotech companies, as well as 9 years providing strategic business and medical consultancy services. Jill has held leadership roles in medical communications, medical information and health informatics. Currently Jill is on assignment to Patient Engagement responsible for involving patients in the decision-making processes to develop treatments that will address real unmet needs. Jill is also the Past-President of the MILE association (Medical Information Leaders in Europe), a cross-industry collaboration.

Trudy  Burdette, BSN, RN

Trudy Burdette, BSN, RN

Associate Director of Operations, PPD, United States

Stefne  Pienaar, MPharm

Stefne Pienaar, MPharm

MI Regional Lead Europe, Global Customer Engagement Strategy Lead, Pfizer Limited, United Kingdom

Current position:Pfizer Ltd. MI Regional Lead Europe, Global MI Customer Engagement Strategy Lead Previous positions:18 years’ experience in Medical Affairs, including Scientific Advisor, Field Based Medical, Pharmacovigilance and Medical Information. For the past 10 years in a Senior Leadership position within Pfizer Medical Information. Education: Pharmacist by training. Masters in Pharmacy Practice.

Natalia  Hristov, PharmD

Natalia Hristov, PharmD

Regional Pharmacovigilance Manager - a.i. Head of Americas, Merck S.A. , Brazil

Natalia Hristov, PharmD, is a pharmacovigilance professional with over 15 years of experience working with drug safety in pharma companies overseeing Latin America countries. Most recently, Natalia was nominated as ad interim Pharmacovigilance Head of Americas at Merck and added Canada and US to her scope. One of her drivers has been the implementation of breakthrough technologies to the efficient and valuable exchange and use of drug safety data.

Rosana M. Mastellaro, PharmD, RPh

Rosana M. Mastellaro, PharmD, RPh

Director, Technical Regulatory Affairs and Innovation, Sindusfarma, Brazil

Pharmacist, She is currently Director of Technical Regulatory Affairs and Inovation at Sindusfarma. She has worked for 17 years in the pharmaceutical industry. Specialist in Project Management. She acts in defense of the pharmaceutical industrial sector and coordinates regulatory convergence issues including Pharmacovigilance. She is a member of the Brazilian Pharmacopoeia Management Committee and is responsible for the interface with Anvisa representing associated companies.

Have an account?

Be informed and stay engaged.

Don't miss an opportunity - join our mailing list to stay up to date on DIA insights and events.