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Session 2: Innovative Approaches in Medical Information
Session Chair(s)
Emanuela Lopez Fernandes Saraiva
Pharmacovigilance and Customer Service Manager, Libbs Farmaceutica, Brazil
This session will discuss digital transformation and how the implementation of new technologies is being used in Medical Information departments to meet new trends in customer relationships.
Learning Objective : - Understand how new technology trends can contribute to provide Medical Information, transforming customer experience and adding value to the business
- Explain the main challenges related to the implementation of innovative technological tools in Medical Information, as well as the necessary alignments for adherence to regulatory compliance
- Demonstrate the use of new technological tools in Medical Information Departments
Speaker(s)
Speaker
Wagdy Youssef, DrMed
Senior Director of Medical Communication and Information, BAYER, United States
Speaker
Brett Balzer, MBA, MS
Director - Medical Practice, Mavens, United States
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