Preconference Primer

• Drug and Medical Device Ad Promo Primer May 17 | 1:00-5:00PM

Device Track

Medical Device advertising and promotional strategies are evolving as globalization trends take hold. Hear what strategies are currently being used by leading experts to develop a compliant advertising and promotion strategy for devices, combo products, and digital technology; explore how labeling changes impact the promotion of devices in the US, Canada, and EU. Attend the Medical Device track for an exciting and informational look into the challenges and opportunities for medical device advertising and promotion.

Drugs and Biologics Track

Network and learn from colleagues who develop advertising and promotion strategies for drugs and biologics. Independent industry experts will share the latest approaches in advertising strategies while remaining compliant with regulations. Topics on the agenda include FDA roundtable on eCTD use, how regulations apply to generics and biosimilar promotion, and discussions on the effect of label changes on promotional strategies. Attendees will gain tangible insights on how to improve advertising and promotion strategies in their company while bolstering professional development.

Featured Topics

• NEW TRACK!
• Featuring a comprehensive look FDA and other agencies (FTC) promotional standards for medical devices.
• Two short courses in one for those new to the field of advertising and promotion: learn the differences between marketing medical devices and biopharmaceuticals to ensure you remain compliant and have nuanced discussions about promotional standards, tactics, execution, and enforcement.
• Regulatory updates from the FDA and other global regulatory agencies.
• Exciting updates from DIA’s Ad Promo Community: An overview of 2019’s hot topics, key takeaways, and methods of compliance and effective implementation. Network with your peers and find out how this DIA members-only benefit will enhance your expertise throughout the year.