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Session 2: Value of Medical Information for Business/Marketing and Promotional Material
Session Chair(s)
Tiago Nakamura
Associate Director, Safety Operations Team
IQVIA, Brazil
This session will discuss how Medical Information can be valuable from a business management perspective. As one of the main channels of communication for the company’s customers, this session will demonstrate how Medical Information can support by liaising with other key stakeholders and departments.
Learning Objective : At the conclusion of this session, participants should be able to:- Describe the importance of Medical Information KPI´s
- Identify a strategic overview on how Medical Information can support other departments
- Discuss and suggest value of Medical Information by seeing real scenarios
Speaker(s)
Panelist
Phelipe Philippsen
Eli Lilly do Brasil Ltda., Brazil
Sales Director | Brazil
Panelist
Allyson Nakamoto, MD
Daiichi Sankyo Brasil LTDA, Brazil
Oncology Business Unit & Market Access Head
Panelist
Jefferson Alves
Merck Group, Brazil
Market Access Strategy and Pricing Manager
Panelist
Rafael Fortes, MBA
Takeda, Brazil
Associate Director, Corporate Strategy & Launch Excellence
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