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New Communication Channels for Medical Information
Session Chair(s)
David Bowers, PharmD
Senior Director, Operations
PPD, United States
Technology and social media are redefining the ways that healthcare professionals research, receive, and even share medical information. In this new environment, pharmaceutical companies are evaluating different channels for communicating information to their customers. This session will explore delivery different channels pharmaceutical companies are using and present case studies on new methods that companies are using to share information with healthcare professionals..
Learning Objective : Identify and evaluate the different channels of medical information delivery currently used in the pharmaceutical industry, including cost effectiveness, usage, healthcare professional preference, and future delivery channels; Discuss specific case studies of pharmaceutical companies successfully implementing new communication channels with healthcare professionals.
Speaker(s)
Evolution of Medical Information Response Delivery Channels in the Pharmaceutical Industry
Walter Frank Eng, PharmD, MBA, RPh
Novo Nordisk, United States
Multidisciplinary Fellow
Industry Perspective
Jenny Ko, PharmD
Haymarket Media, Inc., United States
Vice President, Specialty and Primary Care Markets
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