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Medical Affairs and Scientific Communications Forum

3 Meetings, 1 Location: Medical Communications, Medical Science Liaisons, Medical Writing


Session 4: Keynote Address: How to Communicate Information that Patients Need and Want

Speaker(s)

Deborah E. Collyar

Session 4: Keynote Address: How to Communicate Information that Patients Need and Want

Deborah E. Collyar

  • President
  • Patient Advocates In Research (PAIR), United States
Learning Objective :
  • Discuss the various medical conditions & illnesses faced by patients in today’s healthcare environment.
  • Plan health literacy strategies that encompass regulatory affairs, usability/user testing, and patient engagement.
  • Implement HL strategies to ensure that information in all forms, e.g. websites, social media, and print, is patient-centric
  • Develop clear communication and information using appropriate context to break down barriers between patients and companies.