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Medical Affairs and Scientific Communications Forum

3 Meetings, 1 Location: Medical Communications, Medical Science Liaisons, Medical Writing


Session 3 Track 3: MSL Field Insights: Executing Three Rights (Right Audience, Right Time, Right Information), without Going in Circles

Session Chair(s)

Ed  Cunningham, PharmD

Ed Cunningham, PharmD

  • Sunovion Pharmaceuticals, Inc., United States
Medical Science Liaisons (MSLs), with their advanced training, knowledge, and field focus, are uniquely positioned to help an organization understand the perspectives of its external stakeholders. The value of insights gathered and reported by the MSL team can span across a product lifecycle and involve a variety of customers that are ultimately impacted by the company’s decisions. This session will review approaches for optimizing the gathering and reporting of MSL field insights, while doing so in a timely, effective, and compliant manner.
Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss the role of MSLs and Field Medical teams in the gathering of scientific insights throughout each stage of the product lifecycle
  • Describe best practices for identification of scientific insights which align with unique internal stakeholder needs
  • Discuss tools and approaches for compliant documentation and reporting of insights

Speaker(s)

Ed  Cunningham, PharmD

Speaker

Ed Cunningham, PharmD

  • Sunovion Pharmaceuticals, Inc., United States
Michael  Abbadessa, PharmD

Speaker

Michael Abbadessa, PharmD

  • Founder and Cheif Executive Officer
  • OpX Insights, Inc., United States
Avikk S Ghose, MBA

Speaker

Avikk S Ghose, MBA

  • CEO
  • Kernel, United States