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Session 3: Demystifying the World of Social and Digital Media
Session Chair(s)
Sheetal Patel, PharmD
Vice President, Specialty Compliance
Johnson & Johnson, United States
Social and digital media reaches billions of people each year. For companies to be successful, they must engage in new and innovative ways to keep pace with the changing environment. This session will give you a sneak peek into innovative strategies on social and digital platforms, discuss considerations for successful execution, and provide you tools to implement compliantly.
Learning Objective :
At the conclusion of this session, participants should be able to:- Identify social media platforms and describe innovative strategies
- Identify the right questions to ask when reviewing proposals
- Describe learnings to implement compliantly
Speaker(s)
Speaker
Peter Dannenfelser
Ferring Pharmaceuticals , United States
Associate Vice President Communications and Digital Innovation
Speaker
Josephine Secnik, MBA, MS
Eli Lilly and Company, United States
Director – Ad/Promo Regulatory Affairs
Speaker
Michael S. Labson, JD
Covington & Burling LLP, United States
Partner
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