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Building Your Brand
Session Chair(s)
Chris Matheus, MBA
Chief Commercial and Networking Officer
Global Life Sciences Alliance (GLSA), United States
Personal branding is the practice of people marketing themselves and their careers as brands. The personal-branding concept suggests instead that success comes from self-packaging. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about yourself. Marketing textbooks define the personal brand in this way: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." Attendees will work on their own or be presented with a skill set of a fictitious person and create a brand. They will identify criteria to feature.
Learning Objective : Define and describe a personal brand; Identify attributes to feature in a personal brand; Demonstrate an example of a self-branding.
Speaker(s)
Facilitator
Danielle Baxter, MA
Paragon Global CRS, United States
Director, Business Development
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