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Globalizing and Regionalizing Medical Information Contact Centers
Session Chair(s)
Christopher J Keenan
Head, Worldwide Medical Customer Engagement
Bristol-Myers Squibb, United States
This sessions will discuss how globalization of medical contact centers continues to be a focus and a critical investment across the industry. Medical information professionals working with emerging markets have a challenging task of providing consistent scientific information and quality of service to all regions. However, globalization of any service cannot be successful without a well-organized strategic plan and understanding of potential risks.
Learning Objective : Describe structural approach that differentiates global and local contact centers; Identify the expertise required for a compliant medical information management system; Discuss the methodology to take into account the variance in linguistic and operational coverage.
Speaker(s)
Globalizing and Regionalizing Medical Information Contact Centers
Christopher J Keenan
Bristol-Myers Squibb, United States
Head, Worldwide Medical Customer Engagement
Globalizing and Regionalizing Medical Information Contact Centers
Philippe Sorel Takam, PharmD, MSc, RPh
Global CRO, United Kingdom
Former Global Director, Head of Medical Information and Medical Review
Regionalizing Medical Information: Bringing Global Standards to Regional Needs
Sabine Lischka-Wittmann, DrSc
Lilly Deutschland GmbH, Germany
Sr. Director - Medical Information, Europe
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