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Advertising and Promotion Regulatory Affairs Conference


Session 10 Track A: Best Practices for Ad Promo Launch Strategy

    Session Chair(s)
      Micheline  Awad, MBA

      Micheline Awad, MBA

      • Director Regulatory Affairs, Advertising and Promotion
      • Neurocrine Biosciences, Inc., United States
    This session will focus on providing insights and best practices as well as tips on overcoming challenges, managing launch teams, and developing senior management support for a successful product launch for small companies preparing to launch their first product or experienced companies looking to improve their launch strategies.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Provide brief overview and helpful tips for launch strategies (Normal and Subpart E/H)
    • Identify factors that contribute to a successful launch including cross-functional team collaboration and senior management support
    • Leverage cross-functional team experiences and focus on roles and responsibilities
    Speaker(s)
      Robert F. Quinn

      Launch Success - Planning, Planning, Planning!

      Robert F. Quinn

      • Director Promotional Regulatory Affairs- Oncology
      • AstraZeneca, United States
      Eileen  Valenta, MBA

      Launch Execution - Team Dynamics

      Eileen Valenta, MBA

      • President
      • Valenta Consulting , United States
      Blythe  Buchanan

      Planning for Success

      Blythe Buchanan

      • Director, Regulatory Advertising and Promotion
      • Biogen , United States

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