Medical Affairs and Scientific Communications Forum

Many Medical Information (MI) groups have multiple databases to store and capture information with separate reporting systems to deliver analytics. It is quite a challenge to identify an all-inclusive medical information platform that can function as the customer relationship management (CRM) system to capture and respond to inquiries, a content repository system that can be used for multichannel capabilities, as well as global storage of local documents, and an authoring tool that can simplify the re-use and bulk editing of select content. Despite the challenge, we continue to look! MI groups must also consider literature ordering capabilities, reference manager tools, and other requirements such as integrating across multiple groups (e.g., Drug Safety, Quality, Scientific Communications, Field Medical).
This interactive session will review results from a recent survey on the types of systems MI groups are using and benchmarking data across multiple pharma MI groups. We will then take a deeper dive into three main areas: CRM, content repository, and component authoring. Each topic will include learnings from each company as we learn why decisions were made to stay with the current system, enhance existing build, or completely transition to a new platform. We will conclude with a panel discussion of best practices and an understanding of the time and resources that are required when undergoing a transition.