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Omni Shoreham Hotel

Feb 23, 2017 7:00 AM - Feb 24, 2017 5:00 PM

2500 Calvert Street NW, , Washington, DC 20008 , USA

Advertising and Promotion Regulatory Affairs Conference

Session 9A: Considerations for Developing a Productive Advertising and Promotion Team

Session Chair(s)

Michele  Sharp, PharmD

Michele Sharp, PharmD

Senior Director, Global Regulatory Affairs

Eli Lilly and Company, United States

Interested in learning about approaches to recruiting talent and sustaining a highly successful advertising and promotion team? Hear recommendations from other senior leaders on identifying key qualities sought for these roles, training programs offered, and systems, tools and resources developed to support these cross-functional teams. Learn tips on advising team members on how to construct development plans to proactively manage careers.
II. systems, tools and resources to support a productive team
•How to faciliate shared learning as a functional component
•How to manage staff rotation among therapeutic areas; prepare a ‘backup culture’
•Product claim history documents, product label history documents as training resources
III.How to retain talent and grow team members into strategic roles
a. Review the pathways for development; how to identify the appropriate person for the task
IV.What are some non-traditional functions that you can recruit from?


Tammy J Phinney, MSc


Tammy J Phinney, MSc

Biogen Idec Inc., United States

Sr Director, Regulatory Affiars

Nahrin  Marino


Nahrin Marino

Astellas Pharma US, Inc., United States

Deputy General Counsel-Regulatory

Tara  Barbanell


Tara Barbanell

Amgen, Inc., United States

Director, Regulatory Promotion & Material Compliance

Kathleen  Taylor


Kathleen Taylor

Eli Lilly and Company, United States

Principal Clinical Research Scientist

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