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Renaissance Glendale Hotel and Spa

Mar 16, 2015 1:00 PM - Mar 18, 2015 4:30 PM

9495 W. Coyotes Boulevard, Glendale, AZ 85305

Medical & Scientific Communications 2015 Annual Forum

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Session 3 Track A-B: The Use of Technology for Innovative Solutions in Medical Communications

Session Chair(s)

Jim Wilkinson, PHD

Jim Wilkinson, PHD

U.S. Medical Affairs Lead (Immunology & Payer), Medical Affairs & Evidence Gener

Argenx, United States

Innovation is critical to the health of any organization. Technology has driven innovation and growth and is an invaluable tool for the practice of Medical Communications, but it is only part of the process of developing innovative solutions. In this session, we will present a framework for the practice of innovation in a highly-regulated environment and how to move from evaluation to adoption and integration. We will provide specific examples of innovative, technology-driven solutions in the field of Medical Communications that either succeeded or failed, and discuss factors leading to each outcome. We will also describe technologies that have the potential to elevate the practice of Medical Communications. Finally, we will discuss how to learn from failures, as well as, leverage successes to ultimately become a more effective innovator.

Speaker(s)

Faculty

Peter Baumeister, PHD

Merck Sharp & Dohme LLC , United States

Director, Global Medical and Scientific Affairs

Faculty

Krupa Paranjpe

Pfizer Inc, United States

Associate Director, Medical Infomation

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