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Social Media in Patient Recruitment: How to Best Leverage the Digital Ecosystem
Session Chair(s)
JeanMarie Markham
Chief Executive Officer, Clinlogix, United States
Using Social Networks to Transform Patient Recruitment for Clinical Trials: Clinical Study Partnerships
Learning Objective : Define social media ecosystem; Define the impact on patient recruitment; Describe how pharmaceutical companies and CROs are partnering with social networks for patient recruitment in clinical trials.
Speaker(s)
Matthew Howes, MBA
Senior Vice President, Strategic Services, inVentiv Digital + Innovation, United States
Fueling Clinical Trial Recruitment through an Analysis of the Digital Ecosystem
Tracy A. England, MBA
Vice President, Marketing, OpenQ, United States
Social Media in Patient Recruitment
Eric J. Peacock, MBA
Co-founder and Chief Executive Officer, MyHealthTeams, United States
Using Social Networks to Transform Patient Recruitment for Clinical Trials: Clinical Study Partnerships
Javier Zambrano, MD
Director, Medical US Avonex/Plegridy, Biogen Idec Inc., United States
Using Social Networks to Transform Patient Recruitment for Clinical Trials: Lessons Learned
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