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Engaging Patients through Digital and Social Media Communities
Session Chair(s)
Brian Loew
Chief Executive Officer, Inspire, United States
Patients now have unprecedented access to medical information, creating new challenges and opportunities for researchers. In this forum, we will discuss strategies and tactics to leverage social and digital media in clinical research and review guidelines which ensure that research integrity is not compromised by social and digital media community members. The patient perspective on how social networks are used for research and support will also be addressed.
Learning Objective : Describe how people use social networks for purposes of identifying clinical research for themselves and for loved ones; Discuss key safety and ethics issues for researchers when interacting with patients in a digital support community; Explain the ePatient perspective about clinical trials.
Speaker(s)
Brian Loew
Chief Executive Officer, Inspire, United States
Strategies and Tactics to Leverage Social and Digital Media in Clinical Research
Kenneth Getz, MBA
Tufts Center for the Study of Drug Development, Tufts University School of Medicine, United States
Preserving Patient Safety and Research Integrity
Aaron Fleishman
Director of Market Development, BBK Worldwide, United States
Engaging Patients Through Digital and Social Communities
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