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Washington Marriott Wardman Park

Feb 27, 2014 7:00 AM - Feb 28, 2014 4:30 PM

2660 Woodley Road, NW, , Washington, DC 20008 , USA

Marketing Pharmaceuticals 2014: Regulating Drug Marketing in the Ever-Changing Regulatory/Legal/Health Care Environment

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Session 5 - Leveraging Innovative Technology Compliantly

Session Chair(s)

Dale Cooke, JD, MA

Dale Cooke, JD, MA

President

PhillyCooke Consulting , United States

Consumers and healthcare professionals rely on the Internet and their digital communications devices as essential tools for finding information about healthcare, medicine, and other treatment options. Lots of companies have leapt into this space providing information about healthcare, but makers of prescription products have been lagging behind in the uptake of these tools. This session looks at YouTube, Twitter, and Facebook and examines how marketers are using them to provided needed information and overcoming the regulatory hurdles they entail.

Speaker(s)

Ryan Olohan

Speaker

Ryan Olohan

Google, United States

National Industry Director, Healthcare

Frank Lock

Speaker

Frank Lock

AstraZeneca Pharmaceuticals, United States

Director, Information Center

Trish Nettleship

Speaker

Trish Nettleship

UCB, Inc., United States

Director, Social Media & Influence

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