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Washington Marriott Wardman Park

Feb 27, 2014 7:00 AM - Feb 28, 2014 4:30 PM

2660 Woodley Road, NW, , Washington, DC 20008 , USA

Marketing Pharmaceuticals 2014: Regulating Drug Marketing in the Ever-Changing Regulatory/Legal/Health Care Environment

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Session 3 - Marketing Prescription Products in the Age of Obama

Session Chair(s)

Dale Cooke, JD, MA

Dale Cooke, JD, MA

President

PhillyCooke Consulting , United States

The passage of the 2009 stimulus, Patient Protection and Affordable Care Act (Obamacare) in 2010, and FDASIA in 2012, have made significant changes in the landscape of marketing prescription products. This session highlights the impact of those changes on marketing opportunities, such as the expanded role of electronic health records (EHRs) and how the Sunshine Rule affects the review and approval of promotional tactics.

Speaker(s)

Mukesh Mehta, MBA, RPh

Speaker

Mukesh Mehta, MBA, RPh

ConnectiveRx, United States

VP, Clinical and Regulatory Solutions

Christine N. Bradshaw, JD

Speaker

Christine N. Bradshaw, JD

Porzio Life Sciences, LLC, United States

Director of Regulatory and Compliance Services

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