Global Ad Promo: Considerations for Compliance and Success
Navigating a global advertising and promotion function can be challenging. Creating a compliant and flexible process while bearing in mind regional and country differences along with ensuring processes are not “US-centric” is a common challenge faced by sponsors. Focusing on the EU and Canada, this course will address the foundational regulatory and legal requirements, provide insights into best practices for a global adpromo process, and using case studies and examples, highlight key pitfalls and how to overcome them. This on-demand course will address the biggest questions faced by sponsors today (e.g., direct to consumer messaging, press releases, social media, advertising and promotion v. information, corporate websites) to ensure the development of globally compliant materials while reducing burden on the company.
This on-demand course takes an average of 2.5 hours to complete. Learners have access to the course for one year from the date of purchase.
- What is important to know about global advertising and promotion
- Promotional requirements and roles/responsibilities in Canada and EU
- Is it promotion?
- Deeper dive into selected hot topics
- Complaints and enforcement actions and penalties
- Selected tactics and guardrails
This on-demand course is designed for professionals with knowledge of, and experience in, advertising and promotion and who are involved in:
- Benefit-risk assessment and communication
- Medical product safety assessment
- Post-market studies and real-world evidence generation
- Regulatory affairs
- Medical information, medical communications, medical affairs
- Corporate and commercial communications, customer engagement programs, including patient support programs
At the conclusion of this activity, participants should be able to:
- Identify different country and regional approaches in the review committee organization and representation
- Determine common advertising and promotion pitfalls
- Recognize key regulatory and legal advertising and promotion requirements for EU and Canada