Menu Back to Short-Course-2-Pubs-Planning


Publication of scientific and clinical research is fundamental in ensuring that findings are communicated to the scientific and medical community to ultimately help in improving patient’s lives. Scientific communications works to lead, organize, and develop the dissemination of quality and timely publications. The course will not only provide an overview of publication planning , but go into specific details on each element of the work process. Course participants should have a good understanding of the core elements of publication development and a desire to expand their skill set relevant to strategic publication planning. This will be a highly interactive course with ample time for discussion and questions.

Learning objectives

At the conclusion of this short course, participants should be able to:
  • Discuss the role and responsibilities of scientific communications within the medical affairs organization
  • Describe the components of the publication planning process which include: gap analysis, needs assessment, publication objectives, strategic publication plan, tactical publication plan, individual publication project planning, and development
  • List the key activities, team members, and timing associated with the development of an individual publication project
  • Identify the factors to consider when developing, implementing, and executing a publication plan
  • Discuss the need for capturing documentation of reviews and approvals associated with each individual publication project
  • Explain the industry standards for publications, such the International Committee of Medical Journal Editors (ICMJE) recommendations and Good Publication Practice (GPP3) guidelines as they relate to requirements for authorship, timeliness of publication, ensuring scientific rigor, and fair balance of content