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Session 7 Track 3: The Connectivity Challenge: The Next Generation of Field Medical Performance Systems
Session Chair(s)
Donna A. Holder, PharmD
Principal, HDMA Advisory, United States
Field Medical is entering a new era of performance. Organizations are investing in AI and other tools to measure performance, develop capabilities, coach MSLs, and demonstrate medical impact. Yet many of these investments are being developed independently, creating disconnected tools, processes, and data sources.
The future of field medical requires integrated performance tools that connect measurement, coaching, capability building, technology, and medical impact into seamless experiences. Rather than adding another dashboard or development program, organizations need to solve the connectivity problem and enable more personalized development, more effective coaching, and a clearer path from field activity to medical impact.
In this interactive Shark Tank-inspired workshop, participants will design tools that connect multiple dimensions of field effectiveness into a single solution. Teams will compete to create compelling concepts that integrate measurement, coaching, capability building, technology, and medical impact into a unified experience.
Attendees will leave with fresh perspectives on the future of field effectiveness, practical ideas for reducing fragmentation across performance systems, and a framework for designing connected tools that improve engagement quality, accelerate development, and demonstrate measurable medical impact.
Learning Objective :
At the conclusion of this session, participants should be able to:
- Diagnose the connectivity challenges limiting field medical effectiveness
- Design integrated tools that connect coaching, capabilities, measurement, technology, and impact
- Apply a connected-performance framework to advance continuous learning and medical impact within field medical organizations
Speaker(s)
The Connectivity Challenge: the Next Generation of Field Medical Performance Systems
Sanaa Nagji, MD
Associate Principal, ZS, United States
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