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Session 5 Track 3: From Field Insights to Strategic Impact: Connecting Metrics, Evidence, and Medical Planning
Session Chair(s)
Paul Minne, PharmD, RPh
Managing Director, Triple Helix Strategy, United States
Session 5 Track 3: From Field Insights to Strategic Impact: Connecting Metrics, Evidence, and Medical Planning
Learning Objective : Distinguish activity, quality, transfer, contribution, and impact evidence in Field Medical. Map scientific engagement and insights to the decisions or actions they informed. Build a credible value narrative without relying on vanity metrics or overstating attribution.
Speaker(s)
The Missing Middle: Building a Credible Evidence Trail from Field Medical Activity to Impact
Representative Invited
Founder & Strategic Medical Affairs Consultant, MSL EXPERT & MENTORING, Spain
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