Medical Affairs and Scientific Communications Forum

Information overload is something we face every day which can keep our learning limited to surface level. To enable a work smarter not harder frame of mine, we can identify opportunities to support true learning for both internal and external stakeholders. Learning is facilitated by making information easy to find and designed in a way that works for the end user. What better way to accomplish this than to effectively design and develop content that is not only easy to read and digest but also connects to the end customer through personalization. In this session, we will share practical examples of how to effectively approach medical content creation including incorporating feedback from medical information specialists and field medical team members on standard response documents design and creating a blueprint for reimaging the medical content model by creating core content and leveraging people and tools in the right way to successfully reach the intended audience with a level of personalization that will create a deeper and lasting impact.