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Session 2 Track 1: Harnessing Three Decades of Medical Information Innovation to Drive Future Success
Session Chair(s)
Pratyusha Gaonkar, DMD, MS
Associate Director, Medical Information & Review, Acadia Pharmaceuticals, United States
Medical Information has continually evolved alongside advances in science and technology, moving from global standardization to digital engagement and now toward AI-enabled orchestration. As HCP information-seeking behaviors shift and generative AI creates new opportunities, Medical Information has an important role to play in ensuring scientific information remains accessible, accurate, and trusted. In this session, we will explore lessons learned across nearly 30 years of MI transformation, share 5 practices that enable successful adoption and scale, and discuss how Medical Information can serve as the trusted evidence and intelligence layer for AI-enabled Medical Affairs. Through practical examples and insights from a recent phactMI survey, we will explore how to embrace this next era while keeping scientific rigor and customer trust at the center.
Learning Objective :
At the conclusion of this session, participants should be able to:
- Recognize the key shifts in Medical Information as it evolves from globalization and digitization to AI-enabled orchestration.
- Understand the 5 enduring practices that drive adoption, scale, customer value, and trust.
- Explore the evolving role of Medical Information as the trusted evidence and intelligence layer for AI-enabled Medical Affairs
Speaker(s)
From Globalization to Generative AI: Three Decades of Reinventing Medical Information
Jennifer Riggins, PharmD
President, JSR Medical Affairs Consulting, LLC, United States
Speaker
Michael DeLuca, PharmD, MBA, MS, RPh
Executive Vice President, Global Medical Affairs & Medical Information, EVERSANA, United States
Speaker
Evelyn Hermes-DeSantis
Director, Research and Publications, phactMI, United States
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