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Session 1: Opening Keynote Address: Building Trust in Science: Empowering Medical Affairs and Scientific Communications to Demonstrate Their Value
Session Chair(s)
Karla Haack, PhD
Senior Medical Writer, Merck, United States
Scientific progress depends not only on generating reliable evidence, but also on how that evidence is communicated, accessed, interpreted, and translated into decisions that affect patients and society. As technologies reshape scientific communication, self-service tools expand access to information, and stakeholder expectations evolve, Medical Affairs and Scientific Communications professionals face both new opportunities and new challenges in demonstrating their value
This opening plenary will explore how these functions can embrace innovation, communicate more creatively, and strengthen their role as trusted scientific subject matter experts. Through a forward-looking discussion of scientific integrity, technology-enabled engagement, and measurable impact, participants will consider practical ways to build trust, meet stakeholder needs, and ensure that credible science remains at the center of informed decision-making and better outcomes for patients and society.
Learning Objective :
At the conclusion of this session, participants should be able to:
- Identify three emerging trends shaping Medical Affairs and Scientific Communications
- Describe two ways to use technology or self-service tools to improve scientific engagement
- Identify two approaches to demonstrate the value of scientific communication and Medical Affairs
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