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Session 7: Connecting with Patients: Improving DTC Communications Through Health Literacy and Engagement
Session Chair(s)
Kristen Heinlein, PharmD
Vice President, Advertising & Promotion Regulatory, Takeda, United States
Explore direct-to-consumer and patient communications, including labeling development, content creation, and considerations for the end-user experience. Hear industry and advertising agency perspectives on collaboration and communication throughout the development and review process.
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