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Session 4: Breaking Down Silos: Strengthening Cross-Functional Alignment to Improve Promotional Review and Execution
Session Chair(s)
Gina Vestea, PharmD
Head, Global Regulatory Affairs Advertising & Promotion, Sanofi, United States
Discuss cross-functional strategies and operational considerations in advertising and promotion, drawing on practical experiences and perspectives form industry speakers. The session will be shaped by the selected abstract contributors and their proposed topics.
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