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Global Events

Bethesda North Marriott Hotel and Conference Center

Feb 22, 2027 7:00 AM - Feb 23, 2027 5:00 PM

5701 Marinelli Road, North Bethesda, MD 20852

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Early Bird Rates End

DAYS

HOURS

MINUTES

SECONDS

Agenda

Day 1 Feb 22, 2027

7:30 AM — 8:20 AM

Networking Breakfast

7:30 AM — 5:25 PM

Registration

8:15 AM — 8:30 AM

Welcome and Opening Remarks

8:30 AM — 9:30 AM

Session 1: FDA Advertising and Promotion Regulatory Updates: Key Developments and Considerations

9:30 AM — 10:30 AM

Session 2: NAD and Industry Perspectives: A Year in Review and Practical Lessons

10:30 AM — 11:15 AM

Networking Break

11:15 AM — 12:30 PM

Session 3: Building Defensible Claims: Applying Evidence and Scientific Communication.

12:30 PM — 1:30 PM

Networking Luncheon

1:30 PM — 2:45 PM

Session 4: Breaking Down Silos: Strengthening Cross-Functional Alignment to Improve Promotional Review and Execution

2:45 PM — 3:30 PM

Networking Break

3:30 PM — 4:30 PM

Session 5: Navigating Change: Building Skills and Preparing for the Future of Advertising and Promotion

4:30 PM — 5:30 PM

Networking Reception

Day 2 Feb 23, 2027

8:00 AM — 8:45 AM

Networking Breakfast

8:00 AM — 3:00 PM

Registration

8:45 AM — 9:00 AM

Welcome to Day 2 and Update from AdPromo Working Group

9:00 AM — 10:00 AM

Session 6: Navigating Pre-Approval Communications: Developing Compliant Strategies Across the Product Lifecycle

10:10 AM — 10:45 AM

Networking Break

10:45 AM — 12:00 PM

Session 7: Connecting with Patients: Improving DTC Communications Through Health Literacy and Engagement

12:00 PM — 1:00 PM

Lunch Roundtable Discussions

12:00 PM — 1:00 PM

Networking Luncheon

1:00 PM — 2:15 PM

Session 8: Maximizing Digital Engagement While Navigating Promotional Compliance

2:15 PM — 3:30 PM

Session 9: Putting AI into Practice: Improving Efficiency and Effectiveness in Advertising and Promotion

3:30 PM — 3:45 PM

Closing Remarks

3:45 PM — 3:45 PM

Conference Adjourns

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Advertising and Promotion Regulatory Affairs Conference

Agenda

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