Peter is Director of Business Planning and Communications (EMEA) in Pfizer Medical Information, supporting global and regional operations, and leading their Global Customer Engagement Strategy. Peter has worked in Pfizer MI for over 15 years, covering numerous roles and responsibilities during this time. He is a passionate advocate for MI, the work MI does and the value that it provides to both the customer and the company.

Sabine Lischka-Wittmann, PhD is currently the European Medical Information Director for Eli Lilly & Company. She was previously the Senior Manager of the Medical Information and Medical Liaisons teams in Germany. Sabine is a highly experienced Medical Information manager: she has managed the German team for over 20 years. Sabine has lead numerous projects across the European region during her role as a European MedInfo Coordinator, including the implementation of Virtual MedInfo Teams in Europe to increase productivity, a quality assurance system for MedInfo responses, and the harmonization of process flows in this function. Sabine has presented at the DIA US Medical Communications workshop as well as the European Med Info conference.