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SINDUSFARMA

Nov 12, 2026 8:00 AM - Nov 13, 2026 11:45 AM

Rua Alvorada, 1280 - Vila Olimpia, Sao Paulo - SP, 04550-044, Brazil

DIA/Sindusfarma LATAM Medical Affairs Workshop

Discover how Medical Affairs professionals across LATAM are shaping health communication and patient care. Join the conversation today!

Speakers

Viviane Minhoto Arid De Lima, PharmD, MBA

Viviane Minhoto Arid De Lima, PharmD, MBA

Senior Manager, LATAM Medical Information Lead, Gilead Sciences, Brazil

Viviane Arid de Lima brings 27 years of Medical Information experience, most of them at Pfizer, where she led regional teams across Emerging Markets and China. As part of the Global MI Leadership team, she helped evolve MI practices—establishing global processes, launching contact centers, and pioneering digital channels like chatbots and WhatsApp. Passionate about innovation and patient-centricity, she now works as an independent consultant, helping organizations shape strategies to improve health and well-being. Viviane holds a Bachelor’s in Pharmacy-Biochemistry, an MBA in Marketing, and a post-graduate certificate in Management. She is based in São Paulo, Brazil.

Marta  Avellar, MBA

Marta Avellar, MBA

Head, Global Medical Information Operational Excellence, Compliance and GCM, Takeda, Brazil

With over 20 years in the pharmaceutical industry, Marta Avellar leads Medical Information strategy and operations for Latin America and Canada at Takeda. Her career includes leadership roles in Pharmacovigilance and Medical Information at Wyeth (now Pfizer), Janssen (now J&J), and Shire (now Takeda). At Takeda, she has continuously driven digital innovation and operational excellence, and played a key role in global M&A integration, including a U.S.-based rotation focused on leadership transformation in Medical Information. Marta is an active member of the Medical Information Committee of Sindusfarma, a pharmaceutical industry association based in São Paulo, Brazil.

Maria  Bautista Acelas, MSc

Maria Bautista Acelas, MSc

Scientific Program Manager, Research Partnerships, DIA, United States

Maria Paula offers expert guidance in scientific content development and project management for DIA’s global research partnerships, meetings, and programs. She is dedicated to advancing impactful, patient-centric scientific content that generates evidence to support the integration of innovation in medical product development. She brings experience in public health, patient engagement, and research management. She holds a Master of Science in Health Care Management from Marymount University and a Bachelor of Science in Microbiology and Bioanalysis from Universidad Industrial de Santander, Colombia.

Lara Lopes Facó, DVM, PhD, MSc

Lara Lopes Facó, DVM, PhD, MSc

Medical Information Coordinator , Libbs Farmacêutica, Brazil

I hold a Bachelor's, Master's, and Doctoral degree in Veterinary Medicine, all conferred by the University of São Paulo, Brazil. My academic and research trajectory has been deeply rooted in advancing veterinary clinical practice, with a particular focus on mechanical ventilation, critical care medicine, and pain management. Since 2019, I have served as Medical Information Coordinator at Libbs Farmacêutica, where me and my team are responsible for delivering up-to-date scientific and regulatory information regarding the company's portfolio. In this capacity, I liaise with healthcare professionals, clients, and regulatory bodies, ensuring that all communications reflect the highest standards of medical integrity and compliance.

Cristhiane Neves Gennaro, MBA

Cristhiane Neves Gennaro, MBA

Consultant , C.Genn, Brazil

Cristhiane Gennaro is a senior life sciences executive and strategic advisor with 20+ years of leadership across Latin America, including Medical Affairs, Real World Solutions, clinical research and market access at IQVIA. She has led multidisciplinary teams, developed talent and organizational capabilities, and driven business transformation and strategic partnerships across the healthcare ecosystem. Combining scientific expertise with commercial and patient-centered perspectives, she champions the evolution of Medical Affairs beyond scientific excellence—toward stronger cross-functional influence, evidence-driven decisions and measurable impact for patients and health systems.

Barbara  Nardi, PharmD

Barbara Nardi, PharmD

Director of Operations Medical Communications, Thermo Fisher Scientific, Brazil

Bárbara is a PharmD and holds a B.S. in Marketing and Business Management, with 20+ years professional experience in the Pharma and Bio Pharma environment, working across several areas (Medical Affairs, Pharmacovigilance, Quality, Compliance, Customer Service and Marketing) in different Regional and Global industries. Bárbara joined PPD in 2017 and is currently an Operations Director at PPD, part of Thermo Fisher Scientific, with extensive experience in the pharmaceutical industry, supporting businesses and bringing her technical and medical expertise.

Patricia A. Vieira, PMP

Patricia A. Vieira, PMP

MI Content & Cross-Therapy Area Lead, LATAM, Pfizer, Brazil

Patricia is a PharmD with 20 years’ experience in R&D within pharmaceutical industry. She is passionate about innovation applied to healthcare, with solid experience in medical information, project management, medical affairs, and regulatory affairs. Over the past two years, she managed medical information content activities for all therapy areas within Emerging Markets and China Medical Information at Pfizer. She now oversees Medical Review Excellence in Brazil while continuing her leadership of MedInfo Content.

Rosana M. Mastellaro, PharmD, RPh

Rosana M. Mastellaro, PharmD, RPh

Director, Technical Regulatory Affairs and Innovation, Sindusfarma, Brazil

Pharmacist, She is currently Director of Technical Regulatory Affairs and Inovation at Sindusfarma. Specialist in Project Management. She acts in defense of the pharmaceutical industrial sector and coordinates regulatory convergence issues including Pharmacovigilance. She is a member of the Brazilian Pharmacopoeia Management Committee and is responsible for the interface with Anvisa representing associated companies.

Salma  Bakhit

Salma Bakhit

Associate Vice President, MSD , Bayer, Brazil

Salma Bakhit, MD, is Associate Vice President, Value & Implementation LATAM – Intercontinental Region at MSD. A physician with over 30 years of experience in the pharmaceutical industry, she has held leadership roles at Roche, Novartis, Bayer, and MSD. Her expertise spans Medical Affairs, oncology, scientific strategy, and translating innovation into meaningful patient outcomes. She is passionate about advancing scientific excellence, fostering cross-functional collaboration, and developing high-performing teams through strategic, empathetic, and human-centered leadership.

Jeferson De Melo   Carrilho

Jeferson De Melo Carrilho

Medical Science Liaison (MSL), AMGEN Biotecnologia, AMGEN Biotecnologia, Brazil

Jeferson Carrilho, PhD, Medical Sciente Liaison (MSL), AMGEN Biotech. Biomedical scientist with a PhD in Medicine (Oncology and Hematology). Currently working as a Medical Science Liaison (MSL) in Onco-Hematology at Amgen Biotech. Also a founding member and leader of Black MSLs Brasil, an independent initiative dedicated to increasing the representation and strengthening the expertise of Black professionals in Medical Affairs, promoting racial equity, and supporting the development of future leaders in the pharmaceutical industry.

Talita  Miranda

Talita Miranda

Senior medical information analyst, Aché Pharmaceutical Laboratory S.A., Brazil

Talita Muniz Maloni Miranda is a pharmacist with a postgraduate specialization in Clinical Pharmacy and a Master's degree in Infectious Diseases. She currently serves as Innovation Manager at Aché Laboratórios Farmacêuticos S.A.

Kamila Bora Rocha, PharmD, RPh

Kamila Bora Rocha, PharmD, RPh

Senior Medical Information Manager, Propharma Group, United States

Kamila Rocha, PharmD, BCMAS, is a Senior Medical Information Manager with experience leading operations across North America and Latin America. Licensed by the California State Board of Pharmacy, she has worked in compounding, forensic, retail, long-term care, and biopharmaceutical settings. Since entering Medical Information in 2017, she has advanced from a multilingual specialist supporting LATAM to leading multinational teams in Brazil, Mexico, the United States, and Canada. Kamila is passionate about scientific communication, developing high-performing teams, and delivering high-quality medical information that supports healthcare professionals and informed patient care.

Karlla  Sanches

Karlla Sanches

Operations Manager, PPD, clinical research business, Thermo Fisher Scientific, United States

Karlla holds a degree in Nursing and a postgraduate qualification in Operating Room and Surgical Nursing. With over 15 years of healthcare experience, her career spans Customer Support, Chronic Patient Management, Quality Assurance, Medical Device Vigilance, and Good Manufacturing Practices (GMP) audits in the medical devices sector. Since 2015, she has worked in the pharmaceutical industry across Medical Information, Customer Service, Quality, and Training. Over the past six years, she has led operations, supporting pharmaceutical companies in optimizing service delivery, enhancing operational performance, maintaining high standards of quality and continuous improvement.

Ana Lucia   Gonzaga da Cunha

Ana Lucia Gonzaga da Cunha

Plastic Surgeon, Universidade Federal de São Paulo, Brazil

Elaine  Longo

Elaine Longo

Clinical Research Manager, ICESP (Instituto do Câncer do Estado de São Paulo), Brazil

Elaine Longo is a nurse specializing in Oncology, Health Management, and Health Informatics; currently serving as Clinical Research Manager at a public oncology institution, with 16 years of experience in clinical research centers.

Elaine W Menezes, MBA

Elaine W Menezes, MBA

Medical Information Manager, Pfizer, Brazil

Elaine Wagner Menezes is the LATAM Customer Experience Lead at Pfizer. A pharmacist with an MBA in Service Marketing, she brings more than 20 years of experience across Medical Information, customer experience, digital engagement, and regional operations within the pharmaceutical industry. Elaine leads initiatives that expand access to reliable medical information through customer-centric and digital solutions, leverage insights to inform strategic decision-making, and amplify the voices of patients and healthcare professionals across the organization. She is passionate about innovation, service excellence, and transforming healthcare stakeholders' needs into meaningful and impactful experiences.

Victor  Penteado

Victor Penteado

Medical Information Analyst, MSD, Brazil

Victor Penteado brings over five years of experience in Medical Affairs working with Rare Diseases, Oncology, Vaccines, and Immunology. Currently a LATAM Medical Information Analyst at MSD, he excels in translating complex clinical data into strategic medical insights. Victor holds a bachelor’s degree in Pharmacy and Biochemistry and a postgraduate degree in Bioinformatics. He is based in São Paulo, Brazil.

Soraia  Borba, MBA

Soraia Borba, MBA

Medical Information and Customer Service Manager, AstraZeneca, Brazil

Leading the Medical Information (MI) and Customer Service (CS) teams in Brazil, responsible for the both operation. Responsible for the overall development of MI and CS Operational Strategic goals, objectives and timelines, including the digital/innovation/omnichannel strategy and looking for innovation across external partness and market.

Camilla De Lima Patti Hissamura, PhD

Camilla De Lima Patti Hissamura, PhD

Senior Medical Advisor, BioMarin, Brazil

A biomedical scientist by training, Camilla completed a PhD in Pharmacology and a postdoctoral fellowship in Psychobiology. With extensive experience in the pharmaceutical industry, she has held leadership roles in scientific communications and Medical Affairs, including leading scientific communications for Latin America, Turkey, the Middle East, and Africa. She currently serves as Senior Medical Advisor for Metabolic Conditions in Brazil, driving medical strategy, fostering scientific exchange, and bridging scientific evidence with clinical practice.

Roger  Miyake

Roger Miyake

External Affairs Director, Bristol Myers Squibb, Brazil

Roger is a passionate, collaborative and innovative leader who builds high-performance teams to bring patients the best medical care. A physician since 1991 and specialist in Pediatric Intensive Care, he worked in a university hospital focused on patient care, training and preceptorship before joining the global pharmaceutical industry in 2000. With a 360° view of the industry, he has held accountability for medical, marketing, sales, strategy, operations, market access, patient advocacy and government affairs. Today, he leads External Affairs at Bristol Myers Squibb Brazil, combining clinical, academic and business expertise to help patients overcome obstacles through innovative medicines.

Kelly  Rodrigues

Kelly Rodrigues

Executive Director, Patient Centricity Consulting, Brazil

Kelly Cristina Rodrigues, Patient Experience Specialist, with courses in design in healthcare, patient and employee engagement, patient experience and leadership at the Cleveland Clinic, Institute for Healthcare Improvement, Beryl Institute, among other institutions. She is a member of the Association for Patient Experience. Graduated in Public Relations and MBA in Marketing Services by ESPM, with a module in International Business at Universidad de Nebrija in Spain. She is Professor of Health Marketing and Patient Experience at FGV and Israelita Albert Einstein Hospital for postgraduate studies and MBA in Health Management. She is Executive Director of Patient Centricity Consulting.

Adriane  Alves de Oliveira

Adriane Alves de Oliveira

Deputy Head, Clinical Trials Office, ANVISA, Brazil

Health Regulation Expert with over 12 years of experience in the regulatory evaluation and oversight of non-clinical and clinical development of drugs and biological products. She is currently the Deputy Head of the Clinical Trials Office at Anvisa and a Good Clinical Practice (GCP) inspector. She contributed as Anvisa’s representative to the development of the ICH E17 guideline and currently represents the agency in the ICH working groups for E6 (R3) Annex 2 and ICH E22. She also represents Anvisa in the PAHO Clinical Trials Forum and serves as a full member of Brazil’s National Clinical Research Ethics Commission (INAEP). She holds a degree in Biology and a Master’s in Molecular Biology from the University of Brasília.

Gabrielli Gonçalves Bortolozi, MBA

Gabrielli Gonçalves Bortolozi, MBA

Senior. Analyst, MSD, Brazil

Gabrielli Gonçalves Bortolozi, is Pharmacist and Senior Medical Information Analyst LATAM at MSD, where she has worked for 5 years. Holds an MBA in Project Management and has extensive experience in medical information, pharmacovigilance, and promotional material review, combining technical expertise and strategic vision.

Carlos Eduardo   Danilevicius Tenório

Carlos Eduardo Danilevicius Tenório

General Coordinator and Co-founder, Brazilian Association for Lupus, Rheumatic and Rare Diseases, Brazil

Eduardo Tenório is a person with a disability living with autoimmune, rheumatic, bone, metabolic, chronic, and rare diseases. He is President of the Brazilian Association SUPERANDO Lupus, Rheumatic and Rare Diseases, with a mission to transform vulnerable lives through support, guidance, information, and education. An Accounting graduate with experience in environmental and nonprofit management, he serves as a SUS user and civil society representative on Health Councils at municipal, state, and federal levels, Management Councils, public hearings and consultations, the Humanization Committee of the Hospital das Clínicas Complex in São Paulo, and Research Ethics Committees, contributing to social participation and public policy.

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