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SINDUSFARMA

Nov 12, 2026 8:00 AM - Nov 13, 2026 11:45 AM

Rua Alvorada, 1280 - Vila Olimpia, Sao Paulo - SP, 04550-044, Brazil

DIA/Sindusfarma LATAM Medical Affairs Workshop

Discover how Medical Affairs professionals across LATAM are shaping health communication and patient care. Join the conversation today!

Session 9: Closing Panel- The Next Five Years of Patient-Centered Medical Affairs

Session Chair(s)

Marta  Avellar, MBA

Marta Avellar, MBA

Medical Information Regional Head, LATAM & Canada, Takeda, Brazil

Session 9: Closing Panel- The Next Five Years of Patient-Centered Medical Affairs

Learning Objective : * Assess the organizational and capability gaps that limit the strategic evolution of Medical Affairs. * Identify the core leadership, communication, and data-informed competencies required for strategic Medical Affairs. * Apply a practical framework to strengthen Medical Affairs capabilities within Latin American organizations.

Speaker(s)

Cristhiane Neves Gennaro, MBA

Beyond Scientific Excellence: Building Strategic Capabilities for Medical Affairs in Latin America

Cristhiane Neves Gennaro, MBA

Consultant , C.Genn, Brazil

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