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Session 7: Co-Creation in Action - Based on Abstracts
Session Chair(s)
Marta Avellar, MBA
Head, Global Medical Information Operational Excellence, Compliance and GCM, Takeda, Brazil
Medical Information teams face growing pressure to respond efficiently while preserving scientific quality, relevance, and trust. In four concise presentations, speakers share approaches to responsible AI, customized information, and document retrieval in a contact center. The session also explores practical communication techniques and collaboration between Medical Information and MSL teams to support patient-centered care. Attendees will leave with criteria and ideas they can adapt to evaluate their own workflows and strengthen the quality of information they deliver.
Learning Objective : At the conclusion of this session, participants should be able to: - Identify safeguards for assessing AI-assisted Medical Information for scientific quality and trust.
- Select criteria for assessing document retrieval in a Medical Information contact center.
- Compare ways AI can help tailor Medical Information to an inquiry.
- Outline practices for clear MI responses and effective MI–MSL collaboration.
Speaker(s)
Speaker
Talita Miranda
Senior medical information analyst, Aché Pharmaceutical Laboratory S.A., Brazil
Enhancing Document Retrieval in a Medical Information Contact Center
Karlla Sanches
Operations Manager, PPD, clinical research business, Thermo Fisher Scientific, United States
Communicating with Excellence / From Silos to Synergy
Kamila Bora Rocha, PharmD, RPh
Senior Medical Information Manager, Propharma Group, United States
Artificial Intelligence Tool for Building Customized Medical Information
Gabrielli Gonçalves Bortolozi, MBA
Senior. Analyst, MSD, Brazil
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