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Session 5: Interactive Workshop: Mapping the Patient Journey
Session Chair(s)
Marta Avellar, MBA
Medical Information Regional Head, LATAM & Canada, Takeda, Brazil
Session 5: Interactive Workshop: Mapping the Patient Journey
Learning Objective : Practice teamwork and communication under time constraints. Identify cognitive biases that influence decision-making when facing commercial, reputational, and performance pressures. Assess technical, financial, and safety risks when critical decisions must be made with incomplete or conflicting data. Apply structured decision-making techniques to complex, high-stakes situations.
Speaker(s)
The Interlagos Decision: Senna's Championship Gamble - Decision Making Under Uncertainty
Kamila Bora Rocha, PharmD, RPh
Senior Medical Information Manager, Propharma Group, United States
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